Connecting Google Analytics 4 (GA4) to your customer portal

Important Note: Conflict between Google Tag and GA ID Setup

You can have both a GTM (Google Tag Manager) ID and a GA (Google Analytics) ID set in your developer settings within Storeganise. However, ensure that GTM tags do not have an active Google Tag, as gtag handles the same job when GA ID is set. Activating the Google Tag may cause clashes and data collection issues like missing events.

Other tags such as Google Analytics GA4 Event tags do not conflict with GA ID and are valuable for Google Analytics reports.

Our system supports GA4 integration, but we do not provide specific configuration assistance as it is not included in our standard offerings.



You need to have Google Analytics installed and configured before you can connect them to the Storeganise Customer Portal. If you don't have GA4 installed, please read the following articles by Google or consult with your web development team.

Getting started

Log in to your Storeganise account. Click on your name in the top right corner and select Main Settings.

Open the Developer tab in the left menu and scroll down to Customer Portal Integrations where you will see an option to add a Google Analytics ID. Paste your Google Analytics 4 Measurement ID here and click Save.

How to get your Measurement ID?

Create a Google Analytics 4 property and Data Stream

First, you have to upgrade your existing GA property to GA4 or create a new GA4 property. To create a new GA4 property go to the Admin section of your Google Analytics account by clicking Admin in the bottom left corner and then click Create Property in the Property section.

Enter the name of your property. This is usually set to the name of your company, website, brand etc. You have to set a few things here like country, reporting time zone and the main currency.

After answering a few questions, click Create and your new property will be ready. Next, we need to configure your first data stream.

Configure your data stream

The data stream is a data source from which events are sent to your GA4 property.

Under Data Streams click Add stream and choose to create a new Web data stream.

Enter the URL of your website (for example After that, enter the name of your stream so you will be able to locate it in your Google Analytics interface.

Google Analytics 4 data streams allow you to enable/disable Enhanced Measurement options. This option is designed to help marketers get as many events in the reports as possible without the need to work with developers or configure them in Google Tag Manager. You will be able to see a lot of events from the start.

You can now click on the Create Stream button to create your data stream.

After creating your Data stream, you will be able to get your Measurement ID. If you don’t see this window after creating your stream, simply go to Admin, click on Data Streams and then click on your newly created Data stream.`

Copy the Measurement ID and paste it into the Google Analytics ID in the Developer tab of your Settings.

GA4 events

Your GA4 should now be installed and the data should start flowing.

Notice: It can take up to 48 hours for your events to start showing in Google Analytics reports.

After GA4 has been installed, you will be able to track default events like clicks, and page views, for submission, and also custom events that are sent from the customer portal source code, which are GA4 e-commerce events:

  • sign_up (method - relevant for Google sign in)
  • login (method)
  • select_item (currency, items: [{ item_id, item_name, price, quantity }]) Sent at every list selection step (products, unit types, ..)
  • begin_checkout (currency, value, items: [{ item_id, item_name, price, quantity }] ) Sent when a customer completes the user account step in the order flow
  • purchase (currency, transaction_id, value, items: [{ item_id, item_name, price, quantity }] ), Sent when an order is submitted
  • select_promotion (promotion_name) Sent when a customer adds a promo code
  • add_payment_info (paymeny_type) Sent when a customer adds their payment details in Stripe and other payment gateways
List of events from GA4

Adding custom events

With GA4 connected, you can monitor website traffic and user behavior. Add custom events to create funnels and track specific events on your Storeganise Customer Portal. To create a new custom event, log in to GA, select your GA4 property, and click on Configure in the left navigation menu. Then click on the Create event button.

Set up your custom event by entering the name of the event to be displayed in reports. Choose from a library of parameters to create the event you need.

For example, you can track a visit to a specific page on your Customer Portal and assign value to it. This can help track interest in a unit or a thank you page for successful bookings.

For the condition parameter, choose page_location. Copy and paste a unique part of the URL of the website you want to track and choose the parameter that should contain that value. In our case, we entered the URL of a 5x5 unit in the Central warehouse.

If you want, you can assign a value to that event. 

Click on the Add modification button and first set a currency. Click the Add modification button again and add a value.

After that, save the event.

Notice: It can take up to 48 hours for your events to start showing in Google Analytics reports.

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